There are many inquiries that give applicants pause during interviews, such as, “What is your greatest strength?” or, “Tell me about yourself.” Another classic is, “Why do you want to work here?” though this one doesn’t deserve the intimidating reputation it seems to have. Rather than shrink from this traditional The Austin Focus query, we’d like to help you make it one of your favorite interview questions ever.
There is essentially no wrong way to answer this question. For instance, people can have any reason for wanting to be part of the thriving interactive marketing industry. It’s a very exciting field that attracts a variety of people, all of whom bring different skills to the table and define success in unique ways.
The mistake that interviewees make with this question is not researching the company they are interviewing at adequately enough before sitting down with a hiring manager. They don’t know enough about what a business does to identify an area about which they are passionate. This lack of effort on their parts means that the answer to, “Why do you want to work here?” is, “For a paycheck” – and most organizations (including The Austin Focus) want their team members to be more career-oriented than that.
So, to make, “Why do you want to work here?” a question you’re hoping to hear, just do some research about what the company does before showing up to the interview.